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Hustler-Branded Booze Will Soon Flow From NOLA Distillery [Updated]

HS Beverage will now brew Hustler and NOLA at the distillery

Yelp/Devin L. Cooper / DLC MEDIA

A company that distills Hustler-branded booze (yes, Hustler strip clubs) is taking over Kirk Coco’s NOLA Distilling on Tchoupitoulas, reports Todd Price. Las Vegas-based HS Beverage bought the distillery with plans to resume operations and spread the NOLA brand through the 15 states where Hustler booze is available — primarily at the strip clubs and Hustler retail stores.

HS Beverage licenses the Hustler name and will produce that too at the distillery.

Bryan Carroll, formerly of Old New Orleans Rum, is taking over as the lead distiller. According to the report, HS Beverage already sells a couple booze options under the Hustler brand.

NOLA Distilling closed in April of this year.

Update (September 1, 2018): The headline and first paragraph of this story have been changed to accurately reflect who now owns NOLA Distillery. HS Beverage, a company that licenses the Hustler name, bought NOLA Distillery.

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