All you frozen-libation-lovers out there may recall that Tales of The Cocktail bought the New Orleans Daiquiri Festival last year with plans to relaunch it in 2016. Well, Todd Price now reports that TOTC will debut its freshly-rebranded Daiquiri Season this September.
What will Daiquiri Season look like? Apparently it's geared toward locals with 30+ bars, from fine dining establishments to drive-thru daiq shops, offering specialty frozen drinks throughout September. Special events will also abound with an Ernest Hemingway impersonator on the books for El Libre, and a visiting Cuban bartender planned for a night at Cane & Table. The Ace Hotel will also offer discounted hotel rooms during the duration of Daiquiri Season.
The schedule will be announced this summer.