Dinner Lab, a members-only 'nomadic dining experience' that originated in New Orleans and has since expanded to 30 cities, has decided to ditch its $125+ membership fee, Todd Price reports this week. The fee has never covered the price of participating in the club's various, secretive pop-up dinners, just the information needed to show up for one. Tickets to the pop-ups generally run about $60-$70/person and often feature up-and-coming chefs and dining locales that range from parking garage to church.
CEO Brian Bordainick sees the free membership as a way to add more clientele and more events per week. Dinner Lab has also recently delved into catering, and raised over $3 million in hopes of opening the first-ever crowdsourced restaurant.
As for the memberships, there will now be a Dinner Lab 'Select' option for $125, which will get members access to discount tickets, happy hours, and more exclusive events. Folks who've already paid-up as current members will automatically be upgraded to Select. You can sign up for either membership right here.