The Brew Dogs are two Scottish brewers (James Watts and Martin Dickie), who visit different cities where they conceptualize and brew the craziest beer imaginable that represents that city. These adventures are later shown through the magic of television on the Esquire Channel.
This week, they're in New Orleans with side trips to other parts of Louisiana and on Thursday, April 24, they'll unveil their New Orleans/Louisiana beer which they collaborated on with NOLA Brewing. The details are under wraps, but it will be using indigenous ingredients, and will be brewed while riding a uniquely Louisiana mode of transport.
NOLA Brewing is hosting an unveiling party on Thursday, April 24, where all assembled will hear about the beer and how it was brewed and get a chance to taste it. The taping starts at 7:00, but the producers ask that people arrive at 6:15-6:30 so that they will be able to sign waivers. Also, they're asking folks not to wear hats or shirts with major logos since the party and crowd will be filmed. But added incentive: FREE crawfish.