The tattered Paula Deen brand may be shedding endorsement deals faster than a Broadway costume change, but there is at least some good news for the few remaining residents in the Realm of Deen: the beleaguered food personality's cookbook sales are up, with her upcoming book Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up already reaching numero uno on Amazon's bestseller list, even though the book doesn't officially hit shelves until October 15. [Eater National]
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