The Tennessee Williams/New Orleans Literary Festival starts today, and this year's fest is sponsored by Hendrick's Gin, which means that the booze will be flowing at many an event. On Sunday, March 24, Hendrick's will be slinging drinks as the annual and totally FREE Stell-Off competition takes over Jackson Square at 4:15 p.m., in which contestants scream their best "STELLAAAAA!!!!" [EaterWire]
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