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lab11%3A15.pngDinner Lab's Brian Bordainick on marketing strategy: "We don't give a shit about going any further down the ladder past the evangelists and early adopters. They're the type of people that go to the music festival the first year and stop going to the festival the third year because everyone else found out about it." The blog Mashable lists the supper club as one of their hottest brands of the year. [Mashable]