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imperial8%3A20.jpgNew Orleans native, Neesa Peterson, on why she opened a snoball shop, Imperial Woodpecker, in NYC instead of continuing a career in fashion: "I started a snoball shop because I wanted to spread the happiness that one snoball offers! ... All of my memories of being at Hansen's and Plum Street growing up resonated with me and I knew I HAD to bring snoballs to New York City." [Gambit]

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