New Orleans native, Neesa Peterson, on why she opened a snoball shop, Imperial Woodpecker, in NYC instead of continuing a career in fashion: "I started a snoball shop because I wanted to spread the happiness that one snoball offers! ... All of my memories of being at Hansen's and Plum Street growing up resonated with me and I knew I HAD to bring snoballs to New York City." [Gambit]
Filed under:
