Louisiana Cookin' has been purchased by Birmingham, Ala.-based Hoffman Media, the same media group that publishes Cooking with Paula Deen. But don't hold that against them?this actually seems like a really good fit. Hoffman generally focuses on Southern culture publications, and the connection with brands like Deen's magazine will likely increase the magazine's national visibility through the promised cross-promotion. Hoffman is also promising a hefty investment while keeping its local ties and footprint:
The magazine and the Louisiana Cookin' staff will continue to be located in New Orleans. Hoffman Media plans to support the staff, the Louisiana Cookin' community, and the brand through additional capital committed to a dramatic increase in circulation.The magazine's charitable involvement with Café Reconcile will continue, as will its annual Chefs to Watch dinner.
· Louisiana Cookin' Magazine to Increase Circulation & Expand Under New Ownership [PR NewsWire]
· Louisiana Cookin' [Official Site]