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Tales of the Cocktail Announces 2011 Numbers

The world's largest Bols Genever Slurp at the 2011 Tales of the Cocktail. Click to enlarge.
The world's largest Bols Genever Slurp at the 2011 Tales of the Cocktail. Click to enlarge.
Photo: Tales of the Cocktail

What do people from Texas, Florida, Canada and Finland have in common? They all came to New Orleans in July for Tales of the Cocktail in insane numbers. Tales just released its annual rundown of attendees (and the money spent by those attendees), and it's clear that the 5 day bacchanalia is getting bigger and bigger. Per the press release:

The 21,764 attendees booked a total of 15,748 hotel nights among our 14 hotel partners’ properties, an increase of 1734 hotel nights from 2010. California, Texas, New York, Louisiana and Florida were the most represented states, while Canada, Russia, United Kingdom, Australia and Finland had the most international attendees.
Tales of the Cocktail takes place every July, combining dinners, luncheons tastings, seminars, parties and general craziness to celebrate the beautiful thing that is the cocktail.

Here's the full press release:

Tales of the Cocktail® Hits Record Numbers in 2011
New Orleans, LA - September 28, 2011 – Tales of the Cocktail®, the internationally acclaimed festival of cocktails, cuisine and culture held its 9th annual event in New Orleans, July 20-24, 2011. With more than 21,000 attendees, up 16% from last year, the 2011 festival turned out to be the biggest yet. Even more impressive than the number of attendees is the enormous economic impact Tales of the Cocktail® has on the city of New Orleans. During the five-day festival,  $12.7 million was spent by the Tales of the Cocktail® attendees (increase of $1.4 million from 2010) with the city and state collecting $885,000 in tax revenue.
 
“The cocktail lovers who join us every year make the festival what it is,” said Paul Tuennerman, Chief Business Officer for Tales of the Cocktail®. “The fact that we keep seeing growth year after year is an indication of the growing interest and excitement for cocktails around the world.”
 
The 21,764 attendees booked a total of 15,748 hotel nights among our 14 hotel partners’ properties, an increase of 1734 hotel nights from 2010. California, Texas, New York, Louisiana and Florida were the most represented states, while Canada, Russia, United Kingdom, Australia and Finland had the most international attendees.
 
During the five-day celebration of the cocktail industry, Tales of the Cocktail® hosted 207 spirited events, including 25 Spirited Dinner® locations, 54 educational seminars, 63 tasting rooms and 3 spirited luncheons. None of these events would have been possible without the hard work of the Tales of the Cocktail® team made up of 82 volunteers, 57 cocktail apprentices, 8 juicers, 55 part-time staffers, 23 interns, and 5 full-time staffers.
 
As always, the proceeds from Tales of the Cocktail® benefit the New Orleans Culinary and Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. The increased attendance will allow the NOCCPS to continue and expand programs like it’s Cocktail Apprentice Scholarship Fund and the new Apprentice Aid Medical Fund.
· Tales of the Cocktail [Official Site]


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